Award-winning design director and proud generalist with 12 years of experience building impactful digital products and brand identities.

Expertise

 

Creative direction

Design evangelism across organizations

Conceptualization and creative writing

Human-centered design methodology

UX strategy best practices

UI and interaction design

Story-driven design presentation

Workshop facilitation and consensus-building

Design documentation and prototyping in Figma

WCAG 2.1 accessibility compliance

Brand identity and strategy

Mentorship and coaching

Work History

 

WillowTree, a TELUS International Company

Design Director
March 2022—Present

 

Taoti Creative

VP, Creative
January 2020—December 2021

Lead UI, UX strategy, and communication design practices

Balance creative direction for all web and brand engagements against effective delegation and autonomy for senior creative leaders

Lead portfolio of my own web and brand projects including art direction, interaction design, UX strategy, and brand strategy

Scale the design team from a headcount of five digital generalists to thirteen specialists spanning UI, UX strategy, brand identity, graphic design, and motion design

Own team processes, workflows, and tool stack, including oversight of a bespoke component-based design system

Facilitate cross-team collaboration with project managers and developers

Manage up across executive team to advocate for design while mentoring and coaching staff ranging from entry-level to senior practitioners

Work closely with business development team on proposal development, pitches, and work estimation

Creative Director
April 2019—January 2020

Associate Creative Director
October 2018—April 2019

Art Director
January 2018—October 2018

 

CHIEF

Art Director
May 2016—September 2017

Collaborated with user experience designers, developers, and strategists to build strategically sound, intuitively usable digital experiences and engaging brand identities

Connected with clients to foster ongoing project dialogues and build trusting relationships

Regularly presented creative work as a senior team representative

Participated in new work pitches

Provided design critique and mentorship to junior design team staff

 

NJI Media

Creative Director
January 2016—May 2016

Worked collaboratively with designers, strategists, and developers to develop tactical plans and execute products and experiences that exceeded client expectation

Managed production for the creative team by providing planning, daily oversight, critique, and direction to designers

Led my own projects at a level that exceeded expectation

Regularly interfaced with clients to strengthen trust and foster collaborative relationships

UI/UX Director
January 2015—December 2015

Designer
June 2014—December 2014

Junior Designer
June 2013—May 2014

 

Freelance

Designer
June 2011—May 2013, September 2017—December 2018

Consulted on projects for design firms including brand identity, print collateral, environmental signage, illustration, architectural rendering, photography and copywriting

Managed the design and production of a 1,100-piece artwork installation for a hospitality client

Education

 

Bachelor of Architecture

Virginia Polytechnic Institute and State University
College of Architecture and Urban Studies

Explored the space between aesthetic expression and logic-driven structural paradigms, paving the way for a career in product design

Learned to communicate the intent of my work in high-pressure scenarios through frequent design critique

Discovered that graphic design was a profession